The Secret Deal That Put a Real Rifle Into ‘Call of Duty’
A top U.S. gun maker signed a previously undisclosed deal to put one of its rifles in the popular videogame franchise Call of Duty as part of a marketing plan to reach young customers, according to internal emails and company records.
The documents from Remington Arms—which was part of a firearms conglomerate called Freedom Group—are being disclosed by a lawyer who obtained them in a lawsuit filed by parents of children killed in the 2012 Sandy Hook Elementary School massacre. Last year they settled with Remington, which made the AR-15 used by the killer, for $73 million.
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